This Cookie Notice (“Notice”) explains how the Mt San Jacinto Winter Park Authority dba Palm Springs Aerial Tramway along with our partners, including advertisers and vendors, use cookies and similar tracking technologies when you use our website and other services that link to this policy, as well as connected devices, including those used in our venue (“Services”). This Notice provides more information about these technologies, your choices, and is part of the Palm Springs Aerial Tramway Privacy Policy available here PRIVACY POLICY.  You should read the Privacy Policy and this Notice for a full picture of the Palm Springs Aerial Tramways use of your information.

  1. WHAT ARE COOKIES AND HOW ARE THEY USED?
  2. COOKIE MANAGEMENT
  3. CONTACT US
  4. CHANGES TO THIS NOTICE

1. WHAT ARE COOKIES AND HOW ARE THEY USED?

Like many companies, we use cookies (small text files placed on your computer or device) and other tracking technologies on the Services (referred to together from this point forward as “Cookies”, unless otherwise stated), including HTTP cookies, HTML5 and Flash local storage/flash cookies, web beacons/GIFs, embedded scripts, ETags/cache browsers, and software development kits.

First-party Cookies

First-party Cookies are placed by us (including through the use of third-party service providers) and are used to allow you to use the Services and their features and to assist in analytics activities.

Third-party Cookies

Certain third parties may place their Cookies on your device and use them to recognize your device when you visit the Services and when you visit other websites or online services. These third parties collect and use this information pursuant to their own privacy policies. Third-party Cookies enable certain features or functionalities, and advertising, to be provided on the Services.

Types of Cookies

The Services use the following types of first and third-party Cookies for these purposes:

  • Strictly Necessary Cookies:These Cookies are required for Service functionality, including for system administration, security and fraud prevention, and to enable any purchasing capabilities. You can set your browser to block these Cookies, but some parts of the site may not function properly.
  • Analytics and Performance Cookies :These Cookies collect data regarding your usage of and performance of the Services. We and our third-party vendors use these Cookies to perform analytics, to improve the content and user experience, for statistical purposes, to improve the Services and develop new ones. They are also used to recognize you across platforms and devices for the above purposes.
  • Functional Cookies :These Cookies enable us to provide certain features, such as determining if you are a first-time visitor, capping message frequency, remembering choices you have made (e.g., your language preferences, time zone), and assist you with logging in after registration (including across platforms and devices).  Data collected under this category can also be used to select and deliver personalized content, such as news articles and videos, and measure the delivery and effectiveness of that content.
  • Targeted Advertising Cookies :These Cookies are used to collect data about your browsing habits, your use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content on the Services.  Third-party sites and services also use Targeting Advertising Cookies to deliver content, including advertisements relevant to your interests on the Services and third-party services. If you reject these Cookies, you will see less relevant advertising.
  • Social Cookies: These Cookies are set by social media platforms on the Services to enable you to share content with your friends and networks. Social media platforms have the ability to track your online activity outside of the Services. This may impact the content and messages you see on other services you visit.

We and third parties may associate Analytics and Performance Cookies, Functional Cookies, Targeting Advertising Cookies, and Social Media Cookies with other information we have about you.

2. COOKIE MANAGEMENT

You can use the methods described below to manage Cookies. You must take such steps on each browser or device that you use. If you replace, change or upgrade your browser or device, or delete your cookies, you may need to use these opt-out tools again.

Browser Controls: You may be able to disable and manage some Cookies through your browser settings. If you use multiple browsers on the same device, you will need to manage your settings for each browser. Please click on any of the below browser links for instructions:

If the browser you use is not listed above, please refer to your browser’s help menu for information on how to manage Cookies. Please be aware that disabling cookies will not disable other analytics tools we may use to collect information about you or your use of our Services.

Analytics Provider Opt-Outs: To disable analytics Cookies you can use the browser controls discussed above or, for some of our providers, you can use their individual opt-out mechanisms:

The above are examples of our analytics providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any other providers’ opt-out mechanisms.

Flash Local Storage: These cookies are also known as local shared objects and may be used to store your preferences or display content by us, advertisers and other third-parties. Flash cookies need to be deleted in the storage section of your Flash Player Settings Manager.

Targeted Advertising: Most third-party advertisers offer a way to opt out of their targeted advertising.For more information or to opt out of receiving targeted advertising from participating third-party advertisers, depending on your country of residence, please visit:

You can also opt out of some of our advertising networks by visiting their opt-out pages:

These are examples of our advertising providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these providers’ opt-out mechanisms.

After you opt out, you will still see advertisements, but they may not be as relevant to you.

Mobile Settings: You may manage the collection of information for personalized advertising purposes in mobile apps via the device’s settings, including managing the collection of location data. To opt out of mobile ad tracking from Nielsen or other third parties, you can do so by selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android devices) option in your device’s settings.

Cross-Device Tracking: If you would like to opt out of our browser-based cross-device tracking for advertising purposes, you may do so by opting out using the various methods described above. You must opt out separately on each device and each browser that you use. For more information about cross-device matching, please visit the Network Advertising Initiative or the Digital Advertising Alliance. If you opt out of cross-device tracking for advertising purposes, we may still conduct cross-device tracking for other purposes, such as analytics.

Consequences of Deactivation of Cookies: If you disable or remove Cookies, some parts of the Services may not function properly. Information may still be collected and used for other purposes, such as research, online services analytics or internal operations, and to remember your opt-out preferences.

3. CONTACT US

For inquiries about this Cookies Notice, please contact us at privacy@pstramway.com or Greg Purdy, Vice President of Marketing & Public Affairs, 1 Tram Way, Palm Springs, CA 92262

For inquiries from users who reside in the European Economic Area, the United Kingdom or Switzerland, please contact us at EUPrivacy@pstramway.com or Greg Purdy, Vice President of Marketing & Public Affairs, 1 Tram Way, Palm Springs, CA 92262

4. CHANGES TO THIS NOTICE

This Notice may be revised occasionally and in accordance with legal requirements. Please revisit this Cookie Notice regularly to stay informed about our and our analytic and advertising partners’ use of Cookies.